Celebrating with desi sweetness

Sweet shops in Hyderabad ran out of laddoo and barfi on Friday
We may fancy exotic chocolates, donuts, mousse, pies etc., to satiate our sweet craving. But when it comes to celebrations, desi mithai still excites us more than anything else. Be it a wedding, a new vehicle bought, festivals or even election results, like Friday (May 16), Indians prefer gorging on the delicious laddoos, barfis, pedas, kaaju katlis, gulaab jamuns, jalebis and more.
It came as no surprise then that sweet shops across the city saw soaring sales on Friday after election results were announced. People thronged sweets shops to celebrate with sweets and motichoor laddoo, pedas and kaju katli were the highest-selling items on the menu. Krishna Dutt Yande, who bought Kalakand after hearing that his favourite candidate has won, says “Indian sweets always satisfy the palate more than other delicacies. The feeling is different when you eat desi sweets.“
Dora Raju, owner of Gana Mithai Vatika, says, “Thanks to the election results, we sold more than 100 kgs of motichoor laddoos, which is almost 80% more than usual days.“
While some sweet shops in Banjara Hills and other areas ran out of desi sweets, at least for sometime, many prepared extra keeping in mind the trend from earlier years Purne Chand partner at popular city sweet shop, says, “On Friday, we witnessed more than 30% sales than usual days. Since people prefer Indian sweets when it comes to cele it comes to celebrations, we were prepared before hand for the election day and made more than usual.“
Meanwhile, for Indians, it's the famil iarity of taste, associat ed with good times, that makes them come back for more Indian sweets. Foodie Anirudh Nukala, who prefers moti choor laddoos to celebrate all festivals and occasions, says it is a thing that is rooted on our traditions.
“It's a tradition “It's a tradition to buy Indian sweets during festivals like Diwali, Dasara, Ugadi etc. The family prefers Indian sweets over cakes any day ,“ he explains, adding. “Sweets like ladoo jalebi and gulab jamuns are any Indian home's favourite when it comes to celebration.“
Chandra Thripurna, an IT professional, believes that Indian sweets are a lot tastier than its counterparts. He says, “Indian sweets are more delicious and they remind me of my childhood when my mom used to make kajas, gulab jamuns and rasmalai at home.“ And link to one's childhood provided by Indian sweets, is what keeps many coming back for more. For those living away from home, ghee laden Indian sweets are synonymous with mother's love. Mohit Kaushik, a Delhiite, who has been living in Hyderabad for more than two years now, says, “Whenever I go home, my mother packs a lot of besan laddoos for me that I bring here and eat over weeks. Though I love chocolates nothing compares to the taste of mom made besan laddoos.“
Well, when it comes to celebrating good times, going the desi route is always sweeter.